Have you ever had to stifle a few yawns at a corporate event? Whether it’s a long speech, a boring venue or the absence of great catering, a bored crowd doesn’t bode well for successful results. For your next function, let the right entertainment do the work for you. Here’s how.
Connect entertainment to your theme
With so many entertainment options, it can be an overwhelming process to choose the right one. To simplify things, aim to choose entertainment that highlights the theme of your event.
For example, let’s say you’re launching a new brand selling sporting goods. Your products would suit an energetic environment at an outdoor venue, with upbeat music, athletes demonstrating the goods and relevant catering, like a hot dog stand.
However, if you’re promoting an upmarket jewellery line, you might choose an elegant, indoor venue, classical musicians and gourmet sandwich fillings and relishes to create an atmosphere that suits the product.
Cater to your audience
As well as making sure the entertainment matches the theme of the event, it's important to make sure it's right for the target audience. A classical pianist isn’t necessarily going to entertain families with children or a roving magician might not be the best choice for an event hosting senior managers and CEOs.
While it may be hard to find entertainment to suit everyone, it’s always possible to find a middle ground. Consider an employee award’s event, with attendees aged between 20 and 60. That’s a lot of tastes to cater to, but a live band or DJ featuring a playlist of music from the 60s to today’s top hits could be a solution to suit everyone. Combine this with a dance floor and everyone will have their chance to bust a move to their favourite tunes, or at least laugh at their colleagues doing so.
Use entertainment to add variety to your event schedule
If your event includes speeches, awards, lectures or non-interactive presentations, it’s important to choose entertainment that can easily slot between them. One way to do this is with finger food catering in Sydney. When you serve a variety of tasty treats before or after each presentation, your guests will stay energised and excited for the next round!
Entertainment works in the same way, to switch up the mood and eliminate the possibility of any part of your event becoming yawn-worthy. Slot live music into the schedule between speeches or provide breaks to enjoy interactive entertainment, such as photo booths, games or displays allowing guests to try your product for themselves.
The key to capturing the attention of your guests is to generate a sense of anticipation about what’s coming next. It doesn’t matter if you don’t have a big budget for entertainment either, because what you’re aiming for is variety throughout the event - and this really can be achieved with something as simple as a photo booth and the smell of a hot dog!