Planning your event schedule for the year is exciting, but how do you hit the ground running with something new to impress your audience?
This year’s trends include innovative ideas around content and hybrid events. However, there’s one thing that never goes out of style, and that’s a hot dog cart for your catering! With scrumptious hot dogs ready to go in your event toolbox, check out these sizzling industry trends to go with them.
1. On-demand event content
On-demand content has a range of benefits, including the ability to drive prolonged post-event engagement and expand your audience reach.
Record your event and have it professionally edited to showcase the highlights, encouraging those who didn't attend to make it next time. Capture keynote addresses and important presentations so your audience can catch up on sessions they missed - especially useful in a packed event schedule.
The sky’s the limit in terms of promotion opportunities as well. Use recordings to capture leads, share them with potential collaborators or sponsors, and use them boost your social media presence for your next event.
2. Blended hybrid events and small events
According to EventMB, blended hybrid events will continue to be a trend in 2022. The blended hybrid event experience enables the audience to move between in-person and virtual engagement, bringing both audiences together no matter where they are located.
Just make sure your virtual attendees aren't treated to the sight of everyone else tucking into yummy hot dogs during the lunch break!
Demand is also growing for smaller, more intimate events, according to Marketing Insider Group. Smaller events provide a unique opportunity to better engage with the audience and build trust.
3. Breaking time and space barriers
While currently in their infancy, EventMB is also tipping the rise of asynchronous event experiences. Instead of allocating a specific time for presentations or product launches, guests across time zones can watch and contribute in their own time. This flexibility means that you don’t have to worry about finding a time and place that works for everyone.
4. Year-round engagement
Why limit engagement to just a couple of event days each year? Build an engaged community by seeking information and feedback from your audience pre-event, so you can hone in on what they really want. Keep the momentum going afterwards with an on-demand content hub. Offer professional development sessions based on event presentations or short teasers from speakers at upcoming events.
In an ever-changing and unpredictable landscape, blending online with traditional events means they’ll go ahead no matter what. Creating on-demand content enables you to engage your audience far beyond the day of the event. As we zoom into 2022, it's an exciting way forward!
Are you looking for a fun and safe catering option for your next event? Contact Yummy Dogs for a quote today.